The Finnish Hospitality Association MaRa
The Finnish Hospitality Association MaRa is a leading national trade and labour market association in the hospitality industry in Finland. It represents a wide range of companies in the hospitality sector: hotels, restaurants, amusement parks, tourism businesses, congress organisors, and wellness service providers, to mention a few. The combined turnover of MaRa’s members is over 85 % of the total turnover of the hospitality sector in Finland.
We create a better operating environment for Finnish enterprises in the hospitality sector
Our goal is to create a better operating environment for Finnish enterprises in the hospitality sector. We work on this goal by influencing industrial policy-making on the one hand and by taking action in labour market issues on the other.
What we do
In the labour market department, our lawyers negotiate four collective agreements and solve labour market disputes. In the industrial policy department, our lawyers deal with a variety of large-scale industry-specific matters. Their tasks range from advising decision makers to safeguarding the interests of MaRa’s members at local, national and EU levels. In addition, both departments provide legal advice and training for our members.
MaRa advises decision makers and acts in positive and pragmatic partnership with the government in issues affecting the hospitality industry. MaRa promotes the image of the hospitality industry in general, bridges the gap between education and industry, and develops talent and careers within the hospitality sector. We also compile statistics and research, and disseminate information.
MaRa compiles statistics and research regarding trends in the Finnish hospitality industry and publishes the hospitality industry’s leading professional magazine, Vitriini, and owns a sales and marketing company, Restamark, which publishes books and sells equipment for the hotel, restaurant and catering industries.
MaRa in the bigger picture
MaRa is a member of Confederation of Finnish Industries (EK). It is one of the largest of EK’s branch associations.
At the international level, MaRa actively works to ensure its members’ interests are met as a member of the European umbrella association, Hotrec, and by working with other Nordic organisations in the Nordisk Besöksnäring (NB) association.
MaRa has 2,800 members with 7,700 outlets. MaRa's member companies employ more than 70,000 workers. A substantial share of the companies are small and medium enterprises. In terms of turnover, Finnish Hospitality Association MaRa's member companies represent over 85% of all the hospitality sector companies in Finland.
MaRa's members represent a wide variety of companies in the hospitality sector
- Hotels, hostels, campsites, holiday villages, country farms
- Restaurants, cafes, food providers, catering companies, staff restaurants
- Pubs, nightclubs
- Service stations
- Spas and wellness centres
- Bowling halls
- Skiing centers and skiing schools
- Theme parks and amusement parks
- Snowmobiling, dog sled, river rafting and other specialised travel companies
- Congress organisers
- Festivals and concert organisers
- Timeshare companies
- Various travel companies whose aim is to increase travelling in Finland